Vaduvu Bhanu Mehra Interview ~ NTv Live

Allu Arjun & Tamil Actor Arya Interview ~ Varudu Vs Arya

Varudu First Week 18.05 Cr Record Collections

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Stylish star Allu Arjun’s Varudu had a grand release worldwide last week and opened to a houseful board everywhere. Having one of the highest success rates amongst actors, his movies always carry mammoth expectations. Like his previous hits Desamuduru, Parugu and Arya 2 the movie opened to the mixed response, which infact has turned into a ‘sentiment’ for Arjun. But the collections have another story to say. The movie garnered a mind-numbing Rs 18.5 crore opening week collections, one of the top five in Telugu cinema. Parugu had a bigger opening that Desamuduru, while Arya 2 had a better opening than Parugu. Surprisingly, Varudu’s openings is higher than Arya 2 a testament to Arjun’s growing strength at the boxoffice.

This phenomenon is not restricted to Andhra alone. Arya 2 was amongst one of the biggest money spinners in Kerala (Malayalam dubbed). With a collection of Rs 2.56 crore for the first week in Karntaka, Varudu has the second biggestopening for a telugu movie in Karntaka. His previous film Arya 2, grossed Rs 4.70 crores in its lifetime run in the state.

Celebrating the grand openings of his film and his birthday which happens to fall on the 8th of April, Arjun had met the press today. He expressed his gratitude to the audience and said this movie was close to his heart traditionally as it had a message of upholding Telugu tradition. Being a producer’s son he always felt the numbers the movie generates should speak for itself, and Varudu’s openings just do that.

S.No	Area	Gross (Crores)
1	Nizam	5.65
2	Ceded	3.22
3	Guntur	1.34
4	East	0.96
5	Krishna	0.94
6	Vizag	1.32
7	Nellore	0.74
8	Karnataka	2.56 (2nd biggest opening for telugu film)
9	Tamil Nadu	0.42
	Total India	17.15 lakhs
	Overseas	0.90
	Total Worldwide	18.05

Press Note by Geetha Arts

Allu Arjun, Arya says thanks to the huge response at Sudarshan Theater

Allu Arjun, Arya, Gunasekhar, Varudu Team hungama at Sudarshan 70mm Theatre

Varudu Heroine Bhanu Mehra Exclusive Gallery 2

Sugunala Varudu ~ Maa Tv Spl programme

Varudu 3 Days Record Collection 13 Crores ~ Bunny TV5 Chit Chat

Even the lip-lock in Varudu is traditional~Allu Arjun

part 1

part 2

Allu Arjun Happy about Varudu Opening Record 7.28 Crores ~ Video

Varudu ~ Higest Opening Record for 2010

Allu Arjun’s ‘Varudu’ has set a new record for the year 2010 so far. The film grossed Rs.7.28 crores on its opening day. It was one of the biggest ever releases in Allu Arjun’s career. In Hyderabad alone, the film was released in 59 cinema halls including the multiplexes totaling 288 shows on day one. Sources say that the first day collections of ‘Varudu’ are the highest in this year so far and it’s also one of the highest opening day collections when compared to Top 3 industry hits.

janam mechina varudu ~ public response & bunny interview

Varudu Heroine Bhanu Mehra ~ Video

Bunny about Varudu Heroine

Gallery

Varudu Release Day Ads

Varudu Wallpapers 3 Without Watermarks

Varudu Wallpapers (Posters) 3 Without Watermarks

Varudu Vastunnadu ~ Bunny Interview

Kalamandir & Varudu bring out the “Kalasutra collection”

Article by Allu Sirish
Finally, some new age marketing is coming into movies. The producers of Varudu, Universal Media have tied up with popular saree retailer Kalamandir to create a special range of wedding clothes, based on the movie – for South Indian weddings. Called the “Kalasutra collection”, most of them are aimed at the vaduvu (bride) as women are the brand’s biggest audience. The brand ran a ‘roadblock’ campaign on Friday with full-page in ads in all leading Telugu and English dailies in Andhra Pradesh. The estimated cost of this campaign alone would be Rs 120-150 lakhs. If the brand is spending this kind of money, I am sure the retail business is really big and can afford these kind of budgets. The Telugu film industry, doesn’t recognize “co-branded advertising” as a form of marketing. Any ad that has the movie’s logo, is considered an ad by the producer. So, the campaign of Kalasutra collection does not have a logo of the movie, but cleverly plays on the varudu (groom) and marriage theme. The campaign was executed by the movie’s publicist Srinivas and AP Media Pvt Ltd, an upcoming marketing agency in Hyderabad. Incidentally, Srinivas is the publicist of Geetha Arts and Allu Arjun. Have a look at the ads, click to enlarge.

But, in our good old Telugu film industry, one of the “industry peddalu” (industry biggies) dint approve of this and launched a complaint with the Producer’s Council which had an ‘Emergency Meeting’ to discuss how the producer D.V.V Dhanayya had violated the rules. There are a lot of restrictions in the Telugu film industry, when it comes to marketing. I have written about it in depth here (click to read). Inspite of the Censor process and release tensions, the Producer answered to the committee. Most of the ‘new age’ producers who are regularly making films were empthazing the producer and asked the Council to update its archaic rules. The producer was asked to discontinue the campaign and not to issue further ads. I sincerely wish the Telugu film industry raises above all such petty stuff & becomes a progressive industry. After all, this is place I am going to be working for the next 40 years.

Allu Arjun interview in tv 9

varudu relare song shooting clip 2

varudu shooting clip 1

Making Of Varudu 2