Allu Arjun's Badrinath has created all time record even before its release. The film's rights for Malayalam have gone for a record Rs 1.10 Crore. Rathak Films snapped up the rights, as Bunny is a craze among Kerala youth audiences for his dance movements and fights. All his films are being dubbed in Malayalam and released in Kerala in big way.
Badrinath will be released with 100 PRINTS IN KERALA which is all time record for dubbing movies.
